Local radio and television stations provide a uniquely local service to their communities. While consumers may access video and audio content from a variety of national sources, only broadcasting focuses on serving the needs of local communities.
Congratulations to the following stations that received a “Serving New York” award at our regional luncheon on Long Island.
A video, provided by WVVH-TV, of the awards ceremony can be seen by clicking HERE.
WBAB & WBLI – American Cancer Society – “Survivor Soul”
In October, WBAB and WBLI took their support of Breast Cancer Awareness Month to the streets of Long Island in a campaign called “Survivor Soul”, in a Kia Soul provided by the Kia Big 3 dealerships. This co-branded vehicle was covered with ribbons, which were signed by families of Survivors who dedicated each ribbon to a loved one and made a donation in their honor to the American Cancer Society.
The highlight of the “Survivor Soul” campaign was its presence, along with the WBAB and WBLI Street Teams, at the two Long Island “Making Strides Against Breast Cancer” walks benefitting the American Cancer Society.
The two local events, held at Dowling College and Jones Beach, together raised over $3.5 million dollars for the American Cancer Society, and help raised awareness for breast cancer screenings and treatment options. Cox Media Group Long Island was thrilled to support the American Cancer Society and make these the biggest “Making Strides” events in Long Island history!
WVVH-TV Hamptons Television – American Heart Association Long Island
WVVH is a long time sponsor of the American Heart Association. Heart disease and strokes are the number one killers of Long Islanders. Over 9000 people annually succumb to America’s number one killer.
WVVH-TV produces PSA spots and provides extensive coverage of the Annual Heart of the Hampton Ball. A celebration of creating and sharing, the evening celebrates the work and mission; donors and volunteers; and – most importantly – the lives saved and improved because of everyone’s effort in support of the American Heart Association. The annual Hamptons Heart Ball is an engaging evening of fun and passion bringing community and philanthropic leaders together. Building healthier lives, free of cardiovascular diseases and stroke is the American Heart Association’s mission.
This year, the American Heart Association’s 18th Annual Heart of the Hamptons Ball took place at the Hayground School in Bridgehampton, NY. Over 700 guests enjoyed a VIP reception, a cocktail hour, silent auction dinner and dancing.
Connoisseur Media Long Island – Mothers Against Drunk Driving Campaign, United Way, Treats for Troops, and Breast Cancer Awareness
The stations of Connoisseur Media Long Island (CMLI) teamed up with Mothers Against Drunk Driving (MADD) to present the 2014 Pledge to Not Drink and Drive. The stations aired public service announcements married to an online pledge that was printable for listeners, and their kids, to sign and keep at home. Just for taking the pledge, each person was eligible to win two tickets to a concert at Jones Beach. The campaign lasted for the summer and supported a partnership with MADD and LiveNation’s Jones Beach Amphitheatre.
United Way: Connoisseur Media LI, partnered with United Way and several of Long Island’s Credit Unions to present “2014 Live United Day.” The theme of the program was: “Credit Unions Teaming Up to Give Credit, Where Credit is Due.” Credit Unions like Bethpage FCU, Teachers FCU, Sperry FCU and NEFCU each featured the 2014 United Way “Live United” t-shirts for sale at the local branches. The monies from all shirt sales raised by United Way, CMLI and the Credit Unions fund the programs and services that help Long Island’s Veterans (and their families) who need assistance upon returning from duty. The stations ran weeks of PSAs and promotional announcements to invite the listening audience to participate by visiting their local branch to buy a shirt. Then, each of the CMLI stations appeared LIVE at a local Credit Union branch, from 9am to 5pm, on November 7, 2014 to kick off the sale.
Treats for Troops: 94.3 The Shark asked listeners to donate halloween candy so they could ship it to our servicemen and women serving our country overseas. Through on-air announcements and in-store appearances, the campaign caught the attention of a McArthur High School student who loved the message and helped collect and coordinate over 450 pounds of candy from his classmates, friends, family and others. He also collected over 200 letters from the students to accompany the candy. Shark advertiser, Play and Trade of Bay Shore, participated as a sponsor of the program and also donated a large amount of candy and some games/consoles.
Breast Cancer Awareness: WALK 97.5 teamed up with Panera Bread to present the “Pink Ribbon Bagel” – a twisted ribbon shaped bagel created and sold in honor of Breast Cancer Awareness Month. A portion of the proceeds from the purchase of each Pink Ribbon Bagel sold during the month of October was donated to help the fight against Breast Cancer. WALK 97.5 lends PSAs and promotional support to launch the annual tradition. The station also hosted a special kick-off event on October 1, 2014 where 100% of the net sales for the Pink Ribbon bagels are donated with a check presentation.