The meeting room at Traditions at the Glen was filled to capacity as Stephen Warley conducted a three hour seminar focusing on the digital marketplace in Binghamton. Mr. Warley’s insights were based on the results of a specific survey that focused on the digital needs of the Binghamton market.
Our “Serving New York” Awards were presented at lunch. Alan Hertel from the United Way of Broome County and Sue Moranda of the American Cancer Society thanked local broadcasters for their public service efforts. Both acknowledged the importance of local stations in helping to fulfill their missions in the Binghamton area. In all eight” Serving New York” Awards were presented to stations in the Binghamton area region:
WBNG-TV Ch. 12
Prostate Cancer is the leading cause of death in men. Led by WBNG meteorologist Howard Manges, station personal participated in “No Shave November” to increase awareness of the disease. Donations were accepted for a live “Shave Off”. The campaign culminated with a phone bank fundraiser the first week in December to raise money for cancer. Sue Moranda of the American Cancer Society praised the station for its efforts in this campaign.
WMXW FM 103.3
Clear Channel Media and Entertainment’s Mix 103.3 sponsored an outstanding program called “The Christmas Mix Wish Letter” campaign. Listeners nominate a family they know is having a hard time putting presents under the tree. The station contacts the family privately to ask if they want to participate. While preserving the family’s anonymity, the station then broadcasts the family’s needs including clothing sizes, shoe sizes, ages of the family member and three Christmas wishes for each family member. The family is then adopted by a listener, who does all the shopping, wrapping and brings the gifts to Mix 103. The family is then called to pick up the gifts. Mix’s listeners generally adopt 100 percent of the participating families. For the small percentage of families that are not adopted, Mix 103.3 receives cash donations from its listeners to assist these families. Alan Hertel of the United Way of Broom County praised the station for its efforts.
WICZ-TV Channel 40
In cooperation with the Broome county Chapter of the American Red Cross, Fox 40 produced “Heroes Among Us.” The series profiles local everyday citizens who were put in a situation to which they responded heroically. The series included a number of heroic stories such as the nine year old child who rescued his mother and brother from a burning house. A military reserve unit who responded to a call for help from victims of Hurricane Sandy. Fox 40 produced the videos that were incorporated into the awards presentation during a breakfast. Fox 40 anchor Jason Weinstein served as the Emcee for the event.
WIVT/WBGH-TV Channel 34
The station launched a major campaign entitled “101 Days of Summer” to promote safe driving among teens. The campaign focused on a number of vital issues including the dangers of texting, talking on the phone, the 10 deadly teen driver mistakes, using seat belts and unnecessary risk taking by teens. The successful campaign helped reduce teen accidents in the community.
WPIE AM 1160 (ESPN)
Mud, Sweat & Cheers was a first time community event to honor Ithaca native Corporal Christopher Bordoni, who was seriously injured and died as a result of a suicide bomber. To honor Chris’ memory and his passion for physical fitness, the station sponsored an event featuring five challenging extreme fitness stations throughout a 5k course. The 235 athletes joined with many local businesses to raise over $14,000 benefiting the funding of the Chris Bordoni Fitness Trailhead along the Cayuga Lake Waterfront Trail. ESPN Ithaca provided public service announcements promoting team sign-ups, interviews and handled on-site entertainment for the event.
Twice each year the station partners with the American Red Cross for the WETM Holiday Heroes Blood Drives. The events take place around July 4th and the Christmas holidays. WETM-TV provides significant promotional and news supports for these events. Promotional announcements, news stories, live appearances on public affairs shows and live news reports from three different locations are part of the stations commitment to help address the need for blood in the Southern tier. These drives are generally the largest drives in the region generating hundreds of units of blood for the American Red Cross.
Choice Radio’s “Scholarship Challenge” has been a vital part of the community for 33 years. Since 1981, the stations President, General Manager and co-owner Chuck Carver has asked more than 22,000 questions to more than 5,000 students. The program has twice been honored by the White House with its private sector initiative award. It also received the New York Broadcasters Award for Excellence in Broadcasting. The show touches nearly everyone in the community, because most have had a family member or neighbor appear on the show.