Digital Leadership Academy 2012 A Success

On September 13th and 14th, thirty-seven broadcasters met at the Doral Arrowwood Conference Center in Westchester County, for the fourth annual Digital Leadership Academy. The event is produced by Stephen Warley.  This event has become one of the premier digital sales training events in the country.

The guest speaker at the opening lunch was author, Seth Godin. Sessions on day One included the Sales Idea Contest (won by Gregory Gibbons of WSYR-TV, Syracuse), and the Idea Exchange. Topics on day Two included “Best Digital Ads To Sell”, “Developing Sales Leads”, ”Educating Clients”, and “Motivating AE’s”.

Some of the comments received: “Stephen puts on a great summit…tons of RELEVANT information, great networking and wonderful idea sharing…I am better for having been there”…Jenna Orlikowski-WIVB-TV, Buffalo.

“Thanks for the amazing job you did at the conference…it might have been the best one yet”, Greg Gibbons, WSYR-TV, Syracuse

“A terrific two days of information and ideas…you did a fantastic job guiding us through the different topics, and keeping us on task”….Steve Robbins, WNYT-TV, Albany.

The Digital Leadership Academy is a free service provided by the NYSBA for its members in good standing.  If you have any questions about next year’s digital Leadership Academy, contact Dick Novik at

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