VP, Director of Sales

June 8, 2017


Radio TV
Region/DMA:New York City
New York City DMA

Univision Local Media NY is looking for an experienced VP, Director of Sales responsible for generating new business, nurturing existing relationships with valued clients to drive revenue as well as develop Sales Managers and team members. The VP, Director of Sales must establish strategic multi-media platforms demonstrating to a client and/or prospective client that Univision’s properties are the premier connection between the client and the Hispanic consumer. Responsible to lead and exceed revenue and overall productivity and effectiveness of the NY Local Media Sales Team.


  • Meeting and exceeding revenue budgets, including project budgets; provides revenue forecasts
  • Understands the markets, the competitive landscape, and assesses market health
  • Develops strategies to achieve organizational goals, and identify external threats and opportunities by analyzing market and competition
  • Directs, oversees, strategizes and leads the Sales team. Needs to motivate, coach, train and performance manage the team
  • Responsible for implementing strategic direction of Univision Sales teams
  • Setting and regularly communicating standards and expectation of performance; for Sales Managers and AE measurement and accountability
  • Responsible for stations’ annual Business Plan and its implementation; stations’ pricing, and inventory control
  • Accompany Sales Managers, Account Executives on client calls, locally or nationally, on as-needed basis
  • Determines sales priorities and works closely with Univision counterparts to maximize integrated revenue
  • Works closely with Research Managers in the development of information, presentations, and sales tools; works closely with National Sales Team in order to meet/exceed national targets, goals and expectations. Works with the Traffic Director to prioritize inventory placement in oversold situations
  • Build strong working relationships with clients and advertising agencies
  • Must have the ability to work well under pressure in a revenue goal and deadline-driven environment
  • Maintains a team atmosphere that is conducive to a successful and productive working environment
  • Must be creative, proactive, and use good judgment in making quick decisions
  • Must be able to work closely with all sales support departments/staff
  • Fosters close, cooperative relationships with peer leaders, sales management, and sales and support personnel
  • Frequent domestic travel is required
  • Other duties as deemed necessary


  • College degree or equivalent sales experience
  • Prior experience as DOS/GSM
  • A minimum of 3-5 years of successful television and/or radio sales management experience in a major market is preferred
  • Thorough understanding of Nielsen, Scarborough, CMR and Univision propriety research
  • Extensive knowledge of advertising agencies, Nielsen ratings, research; very strong negotiating skills
  • Must have excellent organizational, leadership, and analytical skills
  • Must possess excellent communication and interpersonal skills
  • Valid driver’s license with good driving record
  • Physical Requirements:  Ability to stand, walk bend, drive, reach and sit for up to (8) hours


  • Prior experience in Spanish language broadcasting
  • Bilingual (Spanish/English) communication skills

Please apply online:


Univision is an Equal Opportunity Employer


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