Manager, Sr Integrated Marketing

February 15, 2017

Medium:

TV
Organization:WPIX-TV
Region/DMA:New York City DMA
Description:

The primary function of this position is to help execute overall objectives and strategies of Tribune Media’s advertising partners. The Senior Integrated Marketing Manager is responsible for creating ideas, planning, managing and tracking the life cycle of advertising sponsorships and programs across on-air, digital, mobile, social, video production and event marketing. This person partners with brand marketing, programming, creative, web and editorial, ad sales and traffic in the creation of sponsorable offerings and the activation of sponsorship programs.

Experience:

• College degree

• 5-6 years’ experience in advertising sales organization

• Experience in project and advertising campaign management; plus for experience managing campaigns with video production

• Advanced level of PowerPoint and Microsoft suite

• Comfortable with basic Photoshop

• Leadership experience preferred

• Creative problem solver

• Comfortable under pressure and short deadlines

• Must be willing to submit to a background check

• Must have unrestricted authorization to work in the United States

Tribune Media Company is an Equal Opportunity Employer

Requirements:

• Conceptualize and create custom integrated marketing initiatives through the lens of Tribune Media’s brands

o Develop macro-strategies

o Employ across media (on-air, digital, mobile, social, etc.)

o Enhance via strategic extensions

• Play a key role in helping drive strategy throughout new RFP responses and proactive opportunities across all categories

• Proactively deliver innovative ideas, supporting the marketing team, that connect Tribune Media solutions to all aspects of the client business to drive growth opportunities

• Articulate these ideas via written proposals and presentations that effectively communicate concept and deliverables

o ‘Quarterback’ development process, liaise with internal departments at all levels

• Attend and present ideas at client/agency meetings

• Oversee execution of sold programs

o Client communications

o Internal activations

o Backend management

o Vendors

• Manage budgets associated with projects

For consideration please apply to www.tribunemediacareers.com

Contact:

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