Account Executive

January 6, 2017

Medium:

TV
Organization:WPIX-TV
Region/DMA:New York City DMA
Description:

The emphasis of the position will be to drive new, non-traditional business and increase sales.  A successful candidate will be responsible for achieving monthly and quarterly sales goals, prospecting, developing a target list, building and delivering presentations and managing the sales process from start to finish, including campaign execution.

Experience:

• Bachelor’s Degree, preferably with a focus on advertising, sales and/or marketing, plus three years selling television/radio/digital advertising.

• Strong analytical and technical skills to analyze the market, package, price, negotiate and sell available airtime.

• Excellent verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts.

• Excellent business development skills, including but not limited to prospecting and cold calling, lead qualification, handling objections, conceptual selling, client needs analysis, negotiation, closing and client relationship management.

• Proficient knowledge of online, social media and mobile ad space a must.

Requirements:

• Plans and organizes a sales strategy; monitors and tracks sales plan and assigned strategies.

• Prepares quarterly sales revenue budget and target goal and is responsible for achieving budget and sales quotas established with management. Evaluates performance results against goals.

• Prepares sales presentations to sell commercial airtime utilizing available in-house ratings research materials and sales tools, knowledge of the agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time.

• Serve clients as a market expert by providing information on the respective TV station and the competition; serves station management as a market information source by gathering competitive rates, programming and advertiser plans.

• Post order, verifies accuracy of client’s scheduled air dates and times on a monthly basis; verifies client’s billing based on quoted audience delivery; handles preemptions/make goods in a timely fashion to client and station satisfaction.

• Analyzes client needs and interests. Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact in person or by telephone and promotes the station and sells available airtime. Resolves client’s issues or complaints.

Contact:
For consideration please apply to www.tribunemediacareers.com

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

Contact:

Upload Resume for this Job Listing