Digital Leadership Academy

Digital Leadership Academy


October 20 - 23, 2020

This year’s Digital Leadership Academy will be on-line and part of the NAB’s on-line New York Show.  Sessions will run from Tuesday October 20th through Friday October 23rd. We have arranged for a full line up over a four day period.  This year’s DLA will help provide you with the information and the tools necessary to compete in today’s hyper-competitive media marketplace.

Access to the DLA is provided for free to NYSBA members in good standing. (Non-NYSBA member price is $250)  Contact Carolyn for the free registration code at cnash@nysbroadcasters.org

Use the code when you register for the DLA and the NAB show.  To register click HERE.

For more information regarding the on line NAB NY show click HERE.

See the below schedule:

Tuesday, October 20th

10:00 AM – 11:00 AM

The Ad Club of New York - Media: NOW – The Evolving Video and Audio Landscape 



A panel of agency executives discuss the impacts of the COVID-19 pandemic on the 2020 media landscape, consumer behaviors, and the way marketers and agencies conduct their businesses.

Panelists:

      • Dave Sederbaum, EVP Video Investment, Amplifi US
      • Diana Anderson, SVP Group Director, Network Audio, Carat US
      • Rachel Star, SVP Group Director, Carat US


1:00 PM - 2:00 PM

Adam Armbruster, Sr. Partner Eckstein, Summers Armbruster & Co. - Digital Sales: What’s a CRB and Why Should it Replace CNA






3:00 PM - 4:00 PM 

Ben Silverstein, Founder, AdCoach  - Digital Advertising 101

The session will focus on the basics of selling digital advertising.




Wednesday, October 21st

10:00 AM - 1:00 PM - Open - NAB Sessions


1:00 PM - 2:00 PM

Adam Armbruster, Sr. Partner Eckstein, Summers Armbruster & Co. - Auto Industry Advertising

Take a deep dive into the auto industry and the latest trends in the COVID-19 world.





3:00 PM - 4:00 PM 

Ben Silverstein, Founder, AdCoach - How to Sell Digital Ads

This session will discuss the basics of how broadcasters can sell digital ads.

 


Thursday, October 22nd


10:00 AM - 1:00 PM - Open NAB Sessions

1:00 PM - 2:00 PM

Adam Armbruster, Sr. Partner Eckstein, Summers Armbruster & Co. - Health Care and Finance Deep Dive

This session will be and in-depth discussion on the latest trends in two important industry segments – health care and financial services.



3:00 PM - 4:00 PM

Ben Silverstein, Founder, AdCoach - Introduction to Programmatic Advertising

Programmatic advertising has become the “go to” approach for advertising.  This session will teach you the basics.



Friday, October 23rd

10:00 AM – 11:00 AM

AdCellerant, Using Digital Solutions to Further Enhance and Localize your Growth Strategy for 2021

How to leverage and incorporate the power of digital solutions to expand upon your strategy for 2021.  Why a consultative approach with your broadcast advertisers will help you WIN more revenue in 2021.  The panel will help you  decide what digital solutions are the best fit for your advertiser’s goals and objectives. Discussion of specific digital solutions including: Targeted Display, Targeted Video (Pre-Roll), OTT and Connected TV,  Programmatic Audio, Location Based Solutions - Device ID, Micro Proximity,  Targeted Email.  Learn how to capture larger advertising budgets and keep them longer.

Panelists:

  • Moderator - Jonathan Muzio, Chief Business Development Officer - AdCellerant
  • Moderator - Elizabeth Bernberg, Director of Business Development - AdCellerant
  • Panelist - Kurt Christopher, General Manager of Digital - Hubbard Broadcasting
  • Panelist - Aaron Inman, Director of Sales - CBS Denver/KCNC


11:00 AM – Noon

Interactive Advertising Bureau (IAB) - The Video Streaming Landscape (instructors TBD)

Learn about the streaming TV landscape. This course will address the consumer devices, video content types, ad formats, and essential technologies and processes that power the digital video advertising ecosystem today. Develop a foundational knowledge of the video and streaming TV landscape. Identify key streaming TV consumption and ad trends. Understand the different types of creative opportunities.


1:00 PM - 2:00 PM

Adam Armbruster, Sr. Partner, Eckstein, Summers Armbruster & Co. - Legal Industry Deep Dive