COVID 19 has dramatically altered consumer purchasing partners. Nielsen has published a number of studies and reports that are worth reviewing. As Nielsen notes:
“Around the world, markets and consumers are now living with the novel coronavirus (COVID-19), and businesses are reorienting to the changing global corona-economy, each with varying levels of success.
Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next. We’ll be updating this page regularly with the latest news and insights.”
To see a compilation of Nielsen Reports on how COVID 19 is changing the advertising market click HERE.
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