A recent article in Forbes details the launch of a new TV streaming service. In an effort to secure younger viewers, stations have collaborated to launch “VUit” a streaming service comprised of local televisions stations.
“As viewers continue to migrate from traditional TV to streaming video, local TV broadcasters have been launching their own streaming services. In early September, 200 local TV stations launched VUit (pronounced “View It”), a new streaming provider. Participating in the launch were stations owned by Grey Television GTN -5.1% (with 94 stations covering 24% of U.S. TV homes), along with Meredith, Cowles Media Company, Heritage Broadcasting Group and Morgan Murphy Media. The consortium is hoping to add more TV station groups.”
The ad supported streaming service will be available to national audiences and advertisers. It is available via iOS, Android, Roku, Amazon, Fire, Chromecast, Apple TV and others. The Forbes article noted:
“Among the objectives is to make their content more readily available to viewers and grow ad revenue. Another objective is to reach younger viewers who are far more likely to watch streaming content than local broadcast stations. A recent study from Hub Entertainment Research found, that 50% of all consumers go to an online service as the first source when they turn on the television.”
To see the complete article in Forbes click HERE.
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