Local radio and television stations provide a uniquely local service to their communities. While consumers may access video and audio content from a variety of national sources, only broadcasting focuses on serving the needs of local communities.
Congratulations to the following stations that received a “Serving New York” award at our regional luncheon in the Buffalo Region. Your commitment to serving your local community sets you apart.
WKBW-TV Buffalo and Valu Home Centers Honored for work with Habitat for Humanity
Congratulations to WKBW News 7 in Buffalo for their tremendous work with habitat for Humanity. For 22 years, WKBW and Valu Home Centers have partnered with Habitat for Humanity to raise awareness and funds to build homes in New York. To date this year, $141,000 was raised bringing the campaign history to over $3.3 million in donations from shoppers who donated at the checkout counters at area Valu Home Centers.
We want to thank Michael Nurse GM of WKBW, Sue Dobmeier, as well as Ron Talboys from Habitat for Humanity. A special thank you to Doug Wasivra, Mike Ervolina, and Mike Petrillo from Valu Home Centers for working with the station to support this terrific cause. To see a video of the station receiving an award click HERE.
WBBZ-TV Recognized for Work with Boy Scouts of America
Our thanks to WBBZ-TV for its wonderful work helping the Boy Scouts in Western New York. The station launched a multiplatform campaign to promote scouting in Western New York. In addition to running PSAs, the station has reached out to Mayor Byron Brown and other community leaders. The station offered its main studio to hold meetings and much much more.
WGRZ-TV Works with the Boys and Girls Clubs of Buffalo to Provide School Supplies to Students
Channel 2 began this program 8 years ago in response to reports that children in Western New York were starting school without the proper school supplies. The station came up with the idea to hold a one–day school supply drive and partnered with the Boys & Girls Clubs of Buffalo & Niagara Falls and Walmart.
The event took place on Friday, August 15th with collection sites at all area Walmart locations. Walmart provided a generous donation. WGRZ broadcasted live throughout the day from one of the Walmart locations to encourage their viewers to stop by and make a donation. The Boys & Girls Clubs of Buffalo coordinate and facilitate the distribution of all the collected items to children in need across Western New York.
WIVB-TV/WLNO-TV, Wegmans, and Western New York Food Bank “Fill a Backpack” for Hungry Kids
Thousands of children in Western New York live in homes where getting enough to eat is a daily struggle. On weekends, they may be faced with little or nothing to eat. To alleviate the situation, each Friday, the Food Bank of Western New York sends backpacks of food home with the students. For many, the packs supply the only meals they have on the weekend.
To help fill the backpacks, WIVB/WNLO joined with the Food Bank of Western New York and Wegmans grocery stores to collect non-perishable food. For two weeks starting on June15, 2014, Wegmans stores in Erie, Niagara and Chautauqua counties set up “Fill the BackPack” kiosks where shoppers could easily locate, pick up items and take them to the checkout for purchase. This was a comprehensive campaign on News 4 and CW 23 involving PSA’s, news coverage, and multiplatform cross promotion. They collected over 40,000 lbs of food – enough to fill 10,000 backpacks.
WNYO-TV & WUTV-TV Helping the “March of Dimes”
Congratulations to WNYO and WUTV for their work with the March of Dimes. The March of Dimes is committed to helping moms have full-term pregnancies and research the problems that threaten the health of babies. In Buffalo, and in local communities across the country, the March of Dimes helps moms take charge of their health, and supporting families when something goes wrong.
The WNYO and WUTV have worked closely with the March of Dimes throughout the year. The stations spent a significant amount of time and resources helping to promote and participate in several key events including the “March for Babies”, “Tee Off for Babies Golf Tournament” and the “Nurse of the Year” Awards Event. The stations’ efforts helped to make these events a tremendous success.
WNED-TV Honored for Campaign Against Prescription Drug Abuse
Congratulations to WNED for its timely programs in an extremely important issue. As a follow up to the broadcast of “Tragedy and Hope – Stories of Painkiller Addiction”, WNED-TV will air “Tragedy and Hope: A Call to Action” live from the WNED studios. Both programs are part of the “Pain Killers Kill” initiative, a campaign designed to bring awareness of addiction to prescription painkillers and other medications. The initiative is sponsored by BlueCross BlueShield of WNY.
The program will be broadcast in segments, breaking away to the studio for follow up discussion with parents, local experts and individuals featured in the documentary. Drug counseling volunteers from community partnerships will be taking phone calls from viewers and offer information packets to those interested in further information on the epidemic of painkiller addiction. Classroom and community engagement resources and lesson plans are currently being developed for middle, high school and collegiate students as well as parents and community groups.
Townsquare Media Honored for its “Crossroads” Program
We are delighted to recognize Townsquare Media in Buffalo for its Crossroads program, which covers important public issues on a regular basis. For example, four Townsquare stations broadcast a program last summer that focused on breastfeeding counseling for new moms.
Breastfeeding has various health, emotional, and economical benefits for a mother and her infant. A mother’s breast milk has the perfect combination of nutrients needed for her infant’s growth and development. The program discussed how support is critical to breastfeeding success. It provided very valuable information and resources to help mothers make this critical decision and know where to go to get questions answers and support. Of course this is not the only issue covered by the Crossroads program. The program covers a variety of important issues that affect Buffalo.
Serving Chautauqua County
WDOE & WBKX Launch Campaign to Repair A Dangerous Part of Rte 60
We are honored to recognize WDOE and KIX Country for their efforts to make Route 60 safer. WDOE and WBKX provided extensive news coverage of the dangerous highway between route 20 and the Villiage of Cassadaga. The section of the highway was recently re-paved, providing a much safer traveling experience. The stations also promoted an online petition drive. As a result of the stations’ efforts, the road was fixed nearly a year ahead of schedule, which helped save lives on this dangerous stretch of highway.
WVTT Promotes the “Walkable Olean” Initiative
We congratulate the stations for working with Olean to promote its “Walkable Olean” project. Olean developed a project that not only replaces the aging infrastructure under it main street (North Union Street) but also creates a “Walkable Olean”, a beautification project that builds a grassy, tree-lined median through the downtown area with roundabouts, a dedicated bike lane, and improved walkability through the downtown area. The “Walkable Olean” initiative totaled $8.8M million dollars.
WVTT NewsRadio, the news and information radio station for the Olean, New York market partnered with other community stakeholders to promote the “Walkable Olean” initiative. Along with the six other Colonial Media + Entertainment stations in the market, WVTT took the lead in conveying the benefits of the “Walkable Olean” project to city taxpayers. WVTT was also instrumental in communicating to the merchants along North Union Street how “Walkable Olean” will transform Olean’s downtown into an economically-vibrant area.