Congratulations to the stations receiving our prestigious “Serving New York” Award for service to their community. Your efforts demonstrate the unique importance of broadcasting to the fabric of your communities.
I Heart Media (Mix 103.3 & Now 105.7) “Thanks-4-Giving” Campaign
“Thanks-4-Giving” is a multi-station event. Each November, Lori from Mix 103.3 and Matt from NOW 105.7, live in an RV outside of the Vestal Wal-Mart for one week, broadcasting and encouraging listeners to donate turkeys and non-perishable food items.
Last year’s turkey total reached an amazing 4,400 turkeys! In addition, the drive also generated thousands of dollars in cash donations, which were also used to help feed families.
In all, 2,403 households and a total of
7,034 people were able to have a great Thanksgiving meal thanks to the food drive.
There were even enough donations to feed more families at Christmas!
WETM-TV Elmira – YWCA Tribute to Women
On June 11, 2014, the 20th annual YWCA “Tribute to Women” luncheon, honored the regions finest women. The event recognized women who work in the region, exhibit leadership and creativity, promote positive attitudes and integrity in the workplace, and serve as a role model for other women.
WETM partnered with the YWCA in Chemung County to bring recognition to the “Tribute to Women” event. As a result of the station’s efforts, this relatively low profile event became a well-attended and supported event in the Community.
Cayuga Radio Group – Apple for the Teacher Campaign
For over 23 years, the Cayuga Radio Group symbolically “kicks” off the Apple for the Teacher program each fall by delivering apples to public school teachers in Tompkins and Cortland Counties. The nine Cayuga Radio Group stations ask listeners to submit nominations their teachers. A panel of judges from Cayuga Radio Group chooses twelve Apple for the Teacher award. Letters are read on the air throughout October and early November.
In December, they hold an Apple for the Teacher Awards Banquet, where the teachers receive a special award. Then names of all of the teachers are put into a drawing, and one teacher wins the grand prize of a new laptop, as well as a new computer and printer for their school. Cayuga Radio Group has awarded 23 computers and printers and 12 laptops to schools through this program.
The Cayuga Radio Group includes the following stations: Z 95.5, Lite Rock 97.3, Q-Country 103.7, I 100 Classic Rock (99.9/100.3); NewsTalk 870AM/ 95.9FM WHCU, Progressive Talk 1470AM/97.7 FM, 96.7 the Vine, 98.7 the Buzzer and Rewind 107.7.
WICZ-TV (Fox 40) – American Heart Association Hands Only CPR
A goal of the American Heart Association is to reach and train people in the community to perform “Hands Only CPR”. The American Heart Association has found that about 400,000 people suffer heart attacks each year and only about 10% survive, likely because they didn’t receive timely CPR. The campaign sought to change these statistics through education and training.
The station heavily promoted a free one-day event (in June 2014) at the local mall, telling viewers they could come and learn how to perform “Hands Only CPR” – and over 50 people were trained that day! The station encouraged those 50 people to tell their friends, family, and business associates to learn too.
WICZ-TV Fox 40 felt so committed that it had a representative come to the station and train our employees in this life-saving technique. The station’s news department also did several stories on the importance of learning “Hands Only CPR” and conducted interviews of people at the event after their empowering training.
WPIE (ESPN Radio, Ithaca) – YMCA Of Ithaca Annual Campaign
ESPN Ithaca partnered with the YMCA of Ithaca and Tompkins County to help promote their annual fundraising campaign. The station produced member testimonial ads, and engaged the community during their January through March 2014 campaign with how they benefit from The Y.
The station also promoted the Y’s fundraiser. The YMCA of Ithaca and Tompkins County was provided key digital display on the station’s home page at ESPNIthaca.com, clickable to where visitors donated to The Y’s fundraising campaign.
President/CEO of the YMCA of Ithaca and Tompkins County, Frank Towner, was a guest on the WPIE’s afternoon show “Between the Lines” in early January, to announce the campaign and promote their campaign kickoff “Game On” Open House. It featured a free basketball clinic for the entire community taught by the Cornell men’s basketball team.
The YMCA reached and surpassed its campaign goal of $100,000, and has been able to use its financial gifts to help qualify individuals and families participation in programs such as child care, Y sports, swim lessons, life safety skills, summer camp, preventative health education, outdoor education, senior fit classes and health and wellness.
WBNG-TV (CBS) – Mental Health Association of the Southern Tier’s – “Men Who Cook” Campaign
The Mental Health Association of the southern Tier, Inc. is a private, non-profit organization established in 1927, affiliated with the New York State and National Mental Health Associations and is one of 300 Mental Health Associations nationwide.
The organization is devoted to enhancing the lives of all community residents by improving their mental health and wellness. Their goals are achieved through advocacy services, educational presentations, prevention programs, information and resource referrals.
Mental illness affects one in four American families. An estimated 27 million adults and 7.5 million children and youth in our nation have been diagnosed with mental illness, outnumbering those with cancer, heart and lung disease combined.
WBNG-TV partnered with the Mental Health Association to support their efforts with one of their largest fundraising events of the year – “Men Who Cook.” Through the efforts of the station promoting the event, and an outstanding job by the Mental Health Association, this event has been billed as the Southern Tier’s premier cooking and eating event. “Men Who Cook” highlights the culinary talents of amateur chefs who compete for several awards. This event has become a successful fundraiser for the Mental Health Association, and the money generated during this event is critical to their continued efforts and success.
WIVT-TV Newschannel 34 (ABC) 101 Days of Summer – Safe Teen Driving Campaign
Motor vehicle crashes are a leading cause of unintentional deaths and hospitalizations for teens ages 15 to 19 years in New York State. Every year, the equivalent of about three high school classrooms, or 73 teens, are killed in motor vehicle crashes. Over 40 teens in this age group are treated and released from hospital emergency departments every day. Male teens are at greater risk of being fatally injured in a crash than females. Teens are more likely to be seriously injured in a crash if another teen is driving.
Working with M&T Bank, the station launched a campaign this past summer aimed at promoting safe driving for teens. The campaign encourages parents to drive with their children, even after they get their license, to help practice safe driving techniques.