Congratulations to the stations receiving our prestigious “Serving New York” Award for service to their community. Your efforts demonstrate the unique importance of broadcasting to the fabric of your communities.
Cumulus Media – “Sled for Red” to Help HIV
The Cumulus stations, WAQX, WSKO, WNTQ and WXTL worked with Access Care Resources for Health (ACR) to help promote their “Sled for Red” benefit. The benefit supported youth HIV prevention, education, emergency needs and support services. One hundred percent of the funds raised will stay in Central New York. The stations’ creativity and enthusiasm helped raise $23,000.
Finger Lakes Broadcasting – Business Development in Auburn
The Finger Lakes Morning News on 98.1 FM and 1590 AM WAUB in Auburn, highlighted both the ongoing revitalization and economic development in Auburn and Cayuga County. Monthly interviews with the Downtown Auburn Business Improvement District and the Cayuga County Office of Tourism served as backdrops for conversations about what’s going on in Auburn. The station spotlighted various events in the city and county, from monthly “First Friday” activities where many shops and museums downtown open their doors and waive entry fees, to larger events like Governor Cuomo’s fishing tournament on Owasco Lake. Regular interviews let the community know about economic growth in Cayuga County.
WIBX 950 AM (Utica) – American Heart Association “Radio-thon”
One person. One pledge. One community. One goal. The WIBX Heart “Radio-thon” was born from the tragic loss of one of the station’s own employees who died of a heart attack in 1971. The following year WIBX decided it would hold a fundraising “Radio-thon” in his honor, with proceeds benefiting the American Heart Association.
By 2000, Utica’s Heart Run and Walk weekend – including the WIBX “Radio-thon”, a local TV station’s telethon and hundreds of teams collecting pledges – eclipsed the million mark. For the past 14 years, Utica’s event has surpassed that million mark each year with community participation exceeding 9,000 runners and walkers.
In 2014, the 43rd Annual WIBX Heart “Radio-thon” raised more than $37,000, with a total of 20-hours on the air. It accepted pledges; highlighted medical milestones in the fight against heart disease and stroke; and encouraged area residents to start or join a team. It shows the power of radio to inspire one person to make one pledge and encourage one community to achieve one goal.
WKTV-TV – Department of Transportation and Public Safety
On March 2nd, 2014, the New York State Department of Transportation, coordinated the implosion of a six-story warehouse in downtown Utica with WKTV. This was the first time an implosion was conducted in this region. Tens of thousands of area residents wanted to see the operation and public safety officials were concerned if residents attempted to view the implosion in person.
Working with the Department of Transportation, WKTV decided to give its viewers a front row seat to this historic event by showing a multi-camera live view of the building coming down, as well as listing up-to-date road closures if viewers needed to get near the construction (or destruction) area as the morning progressed. After the implosion, the station kept the public informed of ongoing and temporary road closures and detours as part of the overall project, including multiple news stories and special sections on the station’s website and mobile app.
WLLW 99.3 FM – The March of Dimes “March for Babies”
WLLW-FM (The WALL 99.3) has worked closely with the March Of Dimes to promote their annual “March for Babies” events in the Finger Lakes. The station contributed to the success of the March for Babies through: 1) On Air Promotion – “March For Babies” events were aggressively promoted on air by station talent; 2) Appearances/Hosting – On air talent donated their time to act as emcees for various “March For Babies” events and provided sound equipment for music and announcements at the events; 3) Prize Wheel Promotion – The station secured donations of event tickets, certificates, and other prizes. The station utilized the station’s “Prize Wheel” to collect donations on site that went directly to the local March Of Dimes chapters.
Through the hard work of the station, and the local March Of Dimes chapters, the “March for Babies” was a highly successful event.
CNY Central (Sinclair Broadcasting) – The Food Bank of Central New York
CNY Central partnered with The Food Bank of Central New York to do a one day telethon that accomplished two things. First, CNY was able to raise awareness of the level of people that were food insecure, meaning they did not know when or where their next meal would come from. Second, the campaign explained how the Food Bank of CNY helps to reduce hunger in 11 counties. The station was able to raise more than $25,000 in donations for the Food Bank from this one day telethon. The Food Bank of Central New York was also honored with a Serving New York Award.
WSYR-TV Newschannel 9 (Nexstar Broadcating Group) – Extraordinary People and Places in Central New York
Local programming is critical to serving the community. WSYR-TV provides a locally produced quarterly special in prime time called “Carrie Lazarus Presents Extraordinary People and Places of Central New York.” Each show profiles the extraordinary people and places that make Central New York a unique and diverse place. The half hour show consists of three segments. One segment highlights an extraordinary place in Central New York, the second segment highlights an extraordinary adult from Central New York, and the third an extraordinary student excelling in the arts. The segments on the young students resonated so well that Carrie established “The Carrie Lazarus Fund for Extraordinary Talent,” a charitable fund that provides scholarships for young adults pursuing music, dance or the arts. We are extremely proud of the show!
Galaxy Communications – Humane Society of Central New York
Galaxy Communications used the combined resources of its radio stations WTKW (TK-99.5/105.5); WZUN (Sunny 102); and WRKL (KROCK) to work closely with the Humane Association of CNY to increase awareness of their events throughout the year. Events included, the Lights on the Lake Dog Walk; 1st Annual Woof Stock; the 5th Annual Canine Carnival; and the 7th Annual Drop-A-Thon, Silent Auction and Open House. The stations all gave on-air promotional support to each of the events, with one station taking the lead for each event. These initiatives, along with others that Galaxy has done, have raised over $50,000 for The Humane Association of CNY. The Humane Society of Central New York also received a “Serving New York” award.
iHeart Media – “Thank a Teacher” – Teacher Appreciation in Syracuse
Last May iHeartMedia of Syracuse launched “Thank a Teacher,” a powerful multimedia campaign, across three of its five stations: WYYY (Y94FM), WWHT (107.9FM), and WHEN (POWER 620). The campaign’s objective was to celebrate the teachers in the Syracuse City School District, and to encourage students, parents, and community members to thank teachers throughout May. The campaign involved collaborative efforts between the school district, the Syracuse Teacher’s Association, Syracuse 20/20, Say Yes to Education and Wegmans. In addition to on-air messages reminding the community to thank teachers, the campaign involved three very special elements. There was a kick-off event held the morning of May 8th at one of the local schools. Teachers of that school were invited to a special breakfast hosted by the Syracuse City School District Superintendent. The “Thank a Teacher” campaign also involved interactive elements: The public was invited to submit thank you messages for specific teachers online. These” thank you’s” were then shared on each of the three radio station websites and Facebook pages. Posters were hung in all 35 Syracuse City School District schools that featured a tear-off thank you card that students and fellow teachers could fill out and give to a favorite teacher!
Finally, cookies and sheet cakes, plus balloons and thank-you signage were delivered by volunteers of local community organizations – including the on-air personalities from each radio station – to all 35 schools. The “Thank a Teacher” campaign continues to evolve and expand through the leadership of iHeartMedia Syracuse, with plans to make May 2015 an even bigger month of thanks for the hardworking teachers of the Syracuse City School District!