Blackstone Steakhouse in Melville was the venue for our recent “Serving New York” luncheon on Long Island. These awards were presented to stations for their unique efforts to serve communities located on Long Island. Our special thanks to WVVH-TV for recording the luncheon, which can be found by clicking HERE.
Long Island Area Award Recipients
WBAB Cox Radio – Long Island Police Tug of War for the Wounded Warrior Project
WBAB took a multiplatform approach to our public service awareness campaign for the Wounded Warrior Project. It began by saturating on-air, online and social media channels to raise awareness for their mission. All of those efforts culminate with a unique on-site event.
WBAB’s 6th Annual Long Island Police Tug-Of-War Championship gave the Long Island Law Enforcement community a chance to compete for bragging rights and the championship cup, while raising awareness and funds for the Wounded Warrior Project. This is the only event of its kind that features Nassau and Suffolk Police, Deputy Sheriffs and Correction Officers competed against each other with troops wounded in Iraq and Afghanistan acting as the official referees. The event took place in front of thousands of cheering spectators on July 26th on the sand at the historic Jones Beach State Park. Immediately following the conclusion of the competitions, attendees were treated to a free concert by tribute bands on the Jones Beach Bandshell stage.
The WBAB Long Island Police Tug-Of-War Championship is hosted each year by Roger & JP from the WBAB Morning Show. WBAB Afternoon Drive host “Fingers” is the emcee for the post-Tug of War Concert festivities.
This year’s event raised over $26,000 for the Wounded Warrior Project. While money is imperative to continue their mission, WBAB puts a great deal of emphasis on our awareness campaign by offering of the Wounded Warrior Project a high-profile outlet to get the word out directly to Long Islanders about their mission to foster the most successful, well-adjusted generation of wounded service members in our nation’s history.
WBLI Cox Radio – “Great Kite Flight” for the Texting Awareness Foundation
WBLI helped spearhead the very first “Great Kite Flight” for the Texting Awareness Foundation. The event was promoted through on-air, online and social media as well as print and News 12 and culminated with a huge family event at Jones Beach on June 8th which had Long Islanders flying kites with a big red STOP on them. Kites were sold at local Long Island Friendly’s locations and the day of the event and all proceeds went to benefit the Texting Awareness Foundation.
More important than the funds that were raised was the awareness raised for the charity. Hundreds of big red STOP kites flying all together at Jones Beach were a reminder to everyone how important it is STOP texting and driving.
The Texting Awareness Foundation is a not for profit organization that was created in an effort to educate and remind people about the dangers of texting and driving. Reminding people is the most important thing we can do to get people to understand the dangers of texting and driving. You need to be reminded every second of every day.
This was the first WBLI Great Kite Flight for the Texting Awareness Foundation and we had over 300 people in attendance and we’re looking to grow this next year.
WVVH –TV – All for the East End (AFTEE)
WVVH-TV produced a public service TV Ad campaign for “ALL FOR THE EAST END” (AFTEE). AFTEE is a 501(c)(3) nonprofit organization whose primary purpose is to raise awareness of the role not-for-profit organizations play in making the East End of Long Island one of the most desirable places to live in the world, and to establish a fund of new money that they will have access to through a grant process. The Long Island Community Foundation manages and administers the disbursement of funds obtained through AFTEE’s efforts.
By publicly showcasing and supporting these organizations, AFTEE is a unifying voice, leveraging strategic assets of collaboration and its regional brand to raise awareness, rally support and launch a new era of fundraising and organizational integration.
WVVH-TV produced a PSA for AFTEE’s Niles Rodgers dance music event on Monday, August 19, at Martha Clara Vineyards which raised significant dollars to grant to East End not-for-profits. The resulting “Fund for the East End” and grant process will be managed by the Long Island Community Foundation (LICF) to ensure transparency. They will administer fund disbursement of profits obtained through AFTEE’s efforts.
An advisory committee consisting of one representative from each of the five East End towns – Riverhead, Shelter Island, Southampton, Southold and East Hampton – works with LICF staff to review submitted proposals and recommend organizations to receive funding.
The five most eastern towns of Suffolk County (Riverhead, East Hampton, Southold, Southampton, Shelter Island) have over 1,075 registered nonprofit organizations that provide basic needs, leadership on sustainability and environmental issues, preservation and presentation of arts and culture, and educational support, providing vital help to our community. AFTEE’s mission to publicly showcase and support the non-profits of the East End, and WVVH-TV is happy to assist them in this important endeavor.
WHLI, K98.3, B103 and 94.3 the Shark Connoisseur Broadcasting – Heart Healthy Life, Radio For a Cure, Walk Now for Autism Speaks
Connoisseur Broadcastings stations have been at the forefront of several important public service campaigns to help Long island Communities. The following outlines just a few of the events sponsored by the stations.
“Heart Healthy Life:” is a multi-platform campaign created in partnership with the American Heart Association. Over 3 months, we dedicated our airwaves to helping educate listeners about preventative measures, warning signs and symptoms for both heart disease, heart attacks and stroke. The campaign wass centered around “Go Red” day and Heart Health Month (February) when people dress in red to support heart disease awareness. Each station runs PSAs, vignette style messages, dedicated landing page on the station’s website, and in field events (polar plunges, etc).
K-98.3 Hosted a community event to celebrate spring and Easter in partnership with The Town of Hempstead. As a safety day program offering free kids fingerprinting and free ID kits (plus tons of other free goodies), the March 2013 “Eggstravanaganza” at Newbridge Road Park hosted over 3000 kids, over 20,000 eggs and a ton of community partners giving families a free, safe, community event chock full of entertainment and activities. Kids and parents enjoyed bouncy rides, photos with local mascots, live entertainment, food, candy, photos with the Easter Bunny and so much more. This was the inaugural event for K-98.3’s spring initiative and due to the amazing success; the 2014 date is already set!
“Radio for a Cure” is a 16 week program beginning September and ending in December designed to educate listeners about being proactive about breast health. Long Island is a unique market when it comes to toxicity levels and the overwhelming presence of breast cancer. The 20+ year campaign is a NYSBA award winning campaign for best Public Service Announcement campaign statewide and is a staple to our stations. The mission statement of the program is promoting that “early detection, self-examination and regular mammography screenings can save your life.” Each station runs vignette style announcements featuring celebrities, local politicians, breast cancer organizations, breast cancer survivors and companies who have initiatives on Long Island (Pink Taxis, Bellmore Pink Out, County Executive Pink lighting, etc) The program has a kick-off luncheon and the 2013 honorees spoke to our 90 guests about their family battle…they lost the daughter to the disease, the husband then survived the disease and later, the mother was diagnosed and also a survivor of having had breast cancer.
Over a 3 week period, the 4 stations of Connoisseur Media Long Island supported Autism Speaks and their initiative “Walk Now for Autism Speaks”. Each station ran Public Service Announcements, hosted a half hour round table discussion featured on-air and online in our “Island Outlook” program. At the event, K-98.3’s Jodi Vale hosted the festivities to over 30,000 participants raising over 1 million dollars towards research and support for families affected by Autism or other spectrum related disabilities.